Social User / Prospect Mapping
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Social User / Prospect Mapping

Given some bits of data about an entity (person or organization), enrich that entity with all of their associated accounts on different platforms.
Convert twitter or username ids β‡’ linkedin, spotify, etc and vice-versa
Kind of like a meta social graph

Key Questions

  • which platform are the most important ones to start with?
    • possibly twitter and linkedin?
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Mappings

  • Linkedin β‡’ twitter
  • LinkedIn β‡’ email
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Platforms

  • email
  • twitter
  • facebook
  • wechat
  • linkedin
  • spotify
  • github
  • reddit
  • producthunt
  • medium
  • salesforce
  • hubspot
  • etc
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Research

  • twitter, linkedin, fb, email, domain, name, etc
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Schemas

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Competitive Analysis

  • Zoominfo
  • TODO
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Topics

  • identity resolution
  • unified customer profiles
  • user fingerprinting
  • perceptual hashing for entities
    • e.g., given partial descriptions of two people or organizations, can we reliably tell if they're the same entity with the same accuracy that a human expert would be able to achieve?
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Misc Ideas

  • Crawl spotify for their high quality lists of related ids
    • This data is possibly only available via their desktop app which is a higher barrier to entry but not a deal breaker
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